Women’s Guidance Program to Debut at iGB Affiliate London
iGB Affiliate London will unveil a women’s guidance program – Marketing & Affiliates – iGB
Ascend, a fresh mentorship initiative aimed at assisting women in the initial phases of their affiliate careers, will be introduced at iGB Affiliate London this year.
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Women’s Guidance Program to Debut at iGB Affiliate London
Seasoned members of the gambling sector will provide counsel, feedback, and direction to women entering the affiliate marketplace through this new program.
The program’s affirmation coincides with this year’s International Women’s Day, and the initiative will officially launch at iGB Affiliate London 2022, which will be held at ExCeL London from April 13-14.
“The theme for International Women’s Day 2022 is ‘Gender equality for a sustainable tomorrow’, using the hashtag #BreakTheBias,” stated Naomi Barton, iGB Portfolio Director.
“We don’t aim to present Ascend as a preordained outcome, but rather believe it shouldn’t be a top-down entity. Instead, we intend to utilize iGB Affiliate London as an opportunity to connect with women in the gambling and affiliate sector, listen to their experiences, and pinpoint the most effective approach to address issues that are significant to them, and make the most of our resources as an industry.”
After last week’s proclamation of a collection of business-oriented conference series for the iGB Affiliate London conference, featuring top industry experts, the event has shared more information.
The conference series will encompass 13 themed streams, with specialized sessions concentrating on areas such as the 2022 FIFA World Cup, social media branding and design, US mobile marketing, responsible gambling, casino live streaming, and optimal compliance practices.
Other subjects will include geographic/vertical market segmentation, international digital marketing and localization, app store optimization and SEO blunders, as well as a panel of experts dedicated to examining the affiliate industry’s growth in the US market.
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