Sportradar Partners with Snapchat to Expand Promotional Marketing Technology
Athletic data firm Sportradar is broadening its promotional marketing technology to the visual instant messaging platform Snapchat.
Sportradar states that the integration with Snapchat provides a fresh channel for wagering operators to entice and secure clientele using its promotional paid social media advertising services.
Snapchat asserts that the application boasts an average of 375 million daily active users and over 750 million monthly active users, while age and location targeting features guarantee that only legally qualified audiences can view betting-related advertisements.
Promotional Solutions
The promotional paid social solution was introduced in January 2019. It utilizes data-driven automation and programmatic technology to generate ad creatives and deliver advertisements to legal-age consumers on social media.
The promotional features encompass real-time performance optimization measurement tools, campaign management, and automated creative production, which includes the latest sporting events and betting odds.
This collaboration will provide real-money gambling providers the chance to connect with millions of sports enthusiasts in authorized locations and of legal age in a distinctive and inventive manner, utilizing real-time game information and betting odds dynamically. Ross Hartnett, Head of Snapchat at Snap Inc., stated.
“By merging Sportradar’s industry know-how with Snapchat’s advertising offerings, we anticipate continuing to develop unique user experiences for operators and Snapchat users.”
“With over 3 billion individuals actively participating on social media worldwide each month, operators are increasingly turning to paid social advertising to drive their acquisition endeavors, as it is a powerful tool for targeting specific consumers,” added Florian Geheeb, Global Director of Advertising Sales at Sportradar.
“By integrating our industry-specific advertising solutions into Snapchat, one of the most popular and strategically important social media platforms globally, Sportradar is opening a new channel to enhance marketing effectiveness for sports betting providers.”
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