Betfair Inks Sponsorship Deal with Cruzeiro to Fuel Serie A Return
Betfair Secures Sponsorship Agreement with Brazilian Soccer Club Cruzeiro
Gaming leader, Betfair, has joined forces with Cruzeiro Soccer Club in a sponsorship arrangement intended to support the club’s comeback to Brazil’s premier football division, Série A.
The deal provides Betfair with premium advertising placement on the men’s team’s uniform and exposure on the women’s team’s gear. Furthermore, Betfair will be prominently displayed across all of the club’s online platforms. This collaboration is scheduled to continue for two seasons.
Cruzeiro’s Chief Executive Officer, Gabriel Lima, conveyed his enthusiasm, remarking, “This significant partnership aligns flawlessly with Cruzeiro’s stature. It’s a collaboration with immense influence and expansion potential, arriving at a critical juncture in our club’s path.”
He continued, “Through committed endeavors, we’re restoring confidence with our supporters, and this partnership with Betfair, a frontrunner in its sector, is a substantial step towards reclaiming Cruzeiro’s rightful position in Brazilian soccer.”
In addition to the announcement, Betfair is prepared to launch a series of engaging activities for Cruzeiro fans, encompassing prize drawings, exclusive VIP perks, special promotions, and unique opportunities.
Betfair will also prominently feature the Cruzeiro brand across its own digital channels, website, and interview backgrounds.
Kimberly Daly, Managing Director of Betfair International, expressed her delight, stating, “We’re excited about this partnership and the chance to back Cruzeiro during a special and momentous period in their century-long legacy.”
This collaboration underscores Betfair’s dedication to Cruzeiro, encompassing both the male and female squads. We understand that the supporters are the lifeblood of Cruzeiro, and our aim is to provide them with something extraordinary. With Betfair as a partner, anticipate a distinct experience featuring exclusive offerings crafted specifically for our fanbase.”