BtoBet Extends Partnership with PremierBet to Enhance African Footprint

BtoBet, a sports wagering technology firm, has broadened its alliance with PremierBet, a prominent gaming provider in Africa. This multi-year pact expands upon a fruitful collaboration initiated in 2017.

Through this renewed partnership, BtoBet, a NeoGames subsidiary, will persist in furnishing PremierBet with its state-of-the-art platform and services. This encompasses access to BtoBet’s sophisticated technology and offerings, which will further bolster PremierBet’s competitive advantage within the African market.

A PremierBet spokesperson conveyed their excitement regarding the extended partnership, underscoring its importance in their expansion plan within the continent. They emphasized the contribution of BtoBet’s technology in providing an exceptional player experience, a crucial element of their long-term goals.

This agreement signifies BtoBet’s ongoing growth in Africa, succeeding their partnership with Sojogo in Mozambique in August 2022. Dima Reiderman, Managing Director of BtoBet, expressed his satisfaction with the prolonged collaboration, highlighting their dedication to supporting PremierBet’s growth and solidifying its standing as a leading operator in Africa.

We were incredibly excited that a significant operator like PremierBet opted to continue their journey with BtoBet. Our focus is on providing our collaborators in the sports wagering industry with cutting-edge, flexible technology that empowers them to truly excel. This is a momentous occasion for our company.”

BtoBet’s extended collaboration with PremierBet comes on the heels of their January regulatory approval from the Alcohol and Gaming Commission of Ontario (AGCO), clearing the path for their venture into this promising new market.