Betsson Scores Big as Official Regional Sponsor of CONMEBOL Copa América 2021

The gaming company, Betsson, has partnered with CONMEBOL, the South American football governing authority, to secure an official regional alliance for the celebrated Copa América competition in 2021. This move underscores Betsson’s ambitious growth strategy across Latin America, where they have already established a strong foothold in significant markets such as Brazil, Colombia, Argentina, and Mexico. Their presence in Peru, strengthened by this sponsorship agreement, further solidifies their brand recognition within the region.

This agreement grants Betsson premium brand exposure throughout the tournament. Imagine prominent logo placements, strategic pitch-side advertising, and captivating digital displays within the stadiums. However, it extends beyond mere visual presence. Betsson will also maintain a digital footprint with banner advertisements on the tournament’s official website and mobile application. Moreover, introducing an interactive component for fans, they will hold the exclusive sponsorship of the “Player of the Week” vote on official social media platforms.

“Football evokes immense passion within Betsson, and what better way to demonstrate that than by participating in the world’s oldest international football competition?” remarked Jesper Svensson, Chief Executive Officer of Betsson Group. He emphasized their dedication to the region, adding, “This sponsorship of the Copa América serves as a testament to that commitment. We will accompany the fans every step of the way, crafting engaging and genuine experiences.”

Notably, given the Colombian national team’s participation, Betsson will even showcase their Colombian brand, Colbet, on select Copa América materials. This astute integration underscores their regional brand awareness.

Juan Emilio Roa, Commercial Director of CONMEBOL, encapsulated the partnership’s importance, stating, “We perceive this collaboration as a significant landmark in the history of the Copa América.”

Its beyond simply a sport, it’s a collective pulse. Throughout Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela, supporters will gather from June 13th to July 10th, 2021, for the celebrated Copa América, an adventure overflowing with fervor and patriotic spirit as their squads vie for continental supremacy.