Better Collective Makes a Power Play: Acquires Significant Stake in Catena Media

The digital gaming landscape is abuzz with the announcement that industry heavyweight Better Collective has acquired a substantial portion of rival Catena Media. This strategic maneuver follows closely on the heels of other significant consolidations, such as Allwyn’s acquisition of Camelot after an intense contest for control of the UK’s upcoming National Lottery.

Although Better Collective hasn’t fully merged with Catena Media (as of now!), this power play could signal the beginning of a major shift. Both entities are recognized as frontrunners in the iGaming realm, having absorbed smaller firms and made their presence known in the thriving US online gambling market.

However, Catena Media’s journey hasn’t been without its bumps. They recently opted to divest their prized AskGamblers platform to Gaming Innovation Group (GiG) following a period of strategic introspection. Their share value has also experienced a decline, falling from its zenith a year prior.

Better Collective evidently viewed this as an opportune moment, seizing the chance to secure a significant stake in Catena Media. This audacious move, valued at a cool $100 million (or more!), demonstrates their serious intentions.

The firms branch is content with the current state of affairs and declines further comment.

This agreement between the entities is noteworthy due to its timing, occurring shortly after GiG’s acquisition of AskGamblers. Industry observers are keenly watching the collaboration unfold between these one-time competitors.