B90 Holdings Acquires Emwys AB to Enhance Digital Marketing Prowess

B90 Holdings, a digital gaming and wagering platform, is taking significant steps to broaden its market presence. They have reached an agreement to purchase Emwys AB, a Swedish firm specializing in pay-per-click digital betting advertising. This strategic purchase aligns with B90’s “acquire and build” approach, as they recognize the substantial potential of Emwys’ established marketing strategies.

Valued at €3.6 million (approximately $4 million), the transaction is anticipated to conclude by September 1, 2023. B90 is particularly enthusiastic about the specialized knowledge Emwys contributes, especially as they seek to accelerate revenue expansion through their digital marketing department. This department, currently collaborating with internet casino brands like Oddsen, will be considerably bolstered by the integration of Emwys. Ronny Breivik, B90’s Executive Chairman, views this acquisition as transformative, strategically positioning them for substantial future growth.

A Scandinavian platform for connecting and socializing, nu, is generating significant buzz. Their goal, according to a representative, is rapid expansion, potentially acquiring smaller competitors. Additionally, they are interested in collaborating with businesses seeking their knowledge and influence within the European market. This development follows XLMedia’s recent divestiture of three European casino holdings for $4 million.