AS Monaco Teams Up with Casino Secret to Conquer the Japanese iGaming Market

The celebrated French football organization, AS Monaco, is strategically positioning itself to strengthen its foothold in the expanding Japanese market. They have joined forces with Casino Secret, a leading online gaming provider, to become their sole iGaming associate in Japan.

This alliance follows two notable occurrences that emphasize Monaco’s dedication to engaging with Japanese supporters: the acquisition of Japanese standout Takumi Minamino in June and the recent debut of their official Japanese Twitter profile.

Jean-Emmanuel de Witt, Chief Executive Officer of AS Monaco, conveyed his eagerness about the collaboration, underscoring the club’s increasing popularity in Japan, particularly following Minamino’s signing. He views this partnership with Casino Secret as a chance to further enhance the club’s image and connect with Japanese fans through distinctive content and interactions.

Throughout the upcoming two seasons, Casino Secret will be deeply involved in amplifying Monaco’s presence in Japan through a series of impactful digital marketing initiatives specifically tailored for Japanese demographics.

Nadir Ounissi, Founder and Chief Executive Officer of Casino Secret, shared his enthusiasm about the partnership, mentioning the brand’s swift expansion and acknowledgment within the gaming community in Japan since its establishment in 2018. This collaboration holds the promise of being a successful strategy for both AS Monaco and Casino Secret as they endeavor to captivate the attention and loyalty of Japanese football devotees.

Collaborating with a globally celebrated entity such as AS Monaco feels like a seamless progression. We’ve previously explored the realm of soccer, and as a prominent figure in Japanese gaming, this seems like the ideal subsequent move.”