Altenar and Fast Track Join Forces to Redefine Player Engagement in iGaming

## Altenar and Fast Track Unite for a Transformative Collaboration

Sports betting platform Altenar is partnering with Fast Track to provide customized promotions and unique player experiences. This strategic alliance seeks to reshape player interaction and enhance the user journey.

By incorporating Fast Track’s technology into Altenar’s Player Account Management (PAM) framework, the collaboration aims to revolutionize how users engage with online gaming. The objective is to elevate the overall customer experience through bespoke campaigns and personalized player pathways.

This integration will equip Altenar’s operators with a simplified onboarding procedure, immediate data analysis, and the capacity to make informed choices based on insights. Concurrently, Altenar will extend this solution to operators utilizing its acclaimed gaming platform (AGP).

“We are excited to combine forces with Fast Track, an organization that mirrors our steadfast dedication to innovation and quality,” remarked Charlie Williams, Commercial Director at Altenar. “This collaboration surpasses a conventional partnership; it’s a merging of two industry leaders, blending Altenar’s robust PAM with Fast Track’s unmatched proficiency in player engagement and loyalty.”

Simon Lidzén, CEO and Co-founder of Fast Track, stated: “This partnership with Altenar represents a major stride in our ambition to digitize the iGaming sector.

We are uniting our strengths to develop captivating gaming adventures that are not only enjoyable and captivating but also profoundly tailored to each individual participant.”

Fast Track has been active recently, also collaborating with operator Aposta Ganha to enhance player allegiance within the thriving Brazilian market. Concurrently, Altenar welcomed Sam Hill to their team as Sales Director, concentrating on establishing fresh collaborations.